RECENT PROJECTS
Sometimes, I create stuff.
Coders' Startup
Coders' Startup
Coders' Startup is a Podcast by author and entrepreneur Trevor Page. For this project, I was responsible for logo development, branding, podcast album artwork and creating web and promotional materials.
Client: EcoSim Software / Trevor Page
Website: https://itunes.apple.com/us/podcast/coders-startup-business-marketing/id950748402?mt=2
Category: Branding and Promotional Materials
Skills: Branding, Graphic Design and Illustration, Strategic Planning
Experience DC
Experience DC
Experience Durham College (DC), a progressive marketing strategy designed to streamline and encourage conversations and engagement on social media between our employees and students with target markets including; current and prospective students, parents, educators and the community. The objective of this campaign was to incorporate and leverage social content to communicate with customers on a variety of social platforms, while increasing the college’s brand and reputation. This campaign was accomplished through a number of strategies including a unique microsite (www.durhamcollege.ca/x) that featured blog posts and social media content shared from Facebook, Twitter, Instagram and YouTube. This initiative brought the authentic college experience to target markets via an exceptional group of 11 DC students, 1 alumnus and 26 employees. This talented team of social media ambassadors represented a wide cross-section of programs and services, personal interests and personalities, offering a unique perspective of their life on-and off-campus and what the college’s mission – the student experience comes first – truly means. In addition to the social media content being posted, the communications and marketing department launched a supporting marketing campaign designed to drive visitors to the microsite and engage with members on their social platforms. The efforts of the social media ambassador team resulted in more than 289,500 views on YouTube, 3,100 Twitter followers, 446,000 Facebook engagements and more than 37,200 visits to the campaign’s microsite. Due to the overwhelming success and volume of engagement, the next phase is currently under development. Not only was I a member of the team as an ambassador but I was also responsible for assisting with strategic planning, project management, event planning, advertising, content publishing, training, providing social media analytics and monitoring web traffic and the campaign's overall success.
Client: Durham College
Website: www.durhamcollege.ca/x
Category: Strategic Planning, Digital Marketing, Project Management, Communications
Skills: Project Management, writing, strategic planning, social media, analytics, event planning, promotions and giveaways, marketing
Teacups & Things
Teacups & Things
Teacups & Things is a lifestyle blog that I started in 2006 – it’s main purpose at the time was to create a space that I could share my results when I was experimenting with gluten free cooking, however it quickly evolved beyond that. It’s now a space where I share all of my interests: fashion, beauty, my local community, food, DIYs and much more. Through blogging, I have been given many opportunities to work with brands, businesses and entrepreneurs. I have worked with brands such as: the Oshawa Centre, Chapters Indigo, Stella & Dot, Para Paints and more. Blogging has led me to various public speaking engagements such as: leading workshops in collaboration with boutique agencies, appearing on local talk shows, and speaking about blogging, branding and social media.
Website: www.teacupsandthings.com
Category: Blog, Branding, Content Marketing, Social Media
Skills: Content management, graphic design, branding, photography, social media, strategic planning
DC Social Media Strategy
DC Social Media Strategy
As part of my role within the Communications and Marketing department at Durham College, I was responsible for re-developing DC’s social media strategy and voice in order to increase the college’s online presence on Twitter, Instagram, Facebook and LinkedIn. DC was ranked among the top 20 performing Canadian post-secondary institutions by Engagement Labs as a result. The new strategy is still being used today.
Client: Durham College
Website: www.durhamcollege.ca
Category: Strategic Planning, Digital Marketing, Campaigns
Skills: Project managment, graphic design, copy writing, content marketing, strategy, advertising and marketing campaigns, analytics
Birch + Baker
Birch + Baker
Logo development based on client's artwork, concept development and creation of business cards, graphics and website elements and assisted with overall branding.
Client: Birch + Baker
Website: http://birchandbaker.ca/
Category: Branding
Honey & Tea
Honey & Tea
(Work in progress) Honey & Tea came to me for an overall brand-refresh. Deliverables included: website refresh, update the overall feel of the brand, promotional materials, new packaging, two marketing campaigns, social media templates, photography, strategic planning and content recommendations. The brand refresh concept has been completed and new labels have begun to roll out. Next steps are the website refresh and photography.
Client: Honey & Tea
Website: www.honeyandtea.ca
Category: Branding, Campaigns, Strategic Planning, Content Marketing, Social Media, Web Design, Photography
Skills: Photography, art direction, content managment and creation, copywriting, CSS, graphic design, project management, digital marketing
Sales Promotion Campaign
Sales Promotion Campaign
This particular campaign was done for our Planning for Integrated Marketing Communications class. It was our final assignment of the semester and I received a grade of 100% on it. We were responsible for picking a new product and developing a sales promotion campaign around it while selecting a target audience of our choice. As a tea lover, I decided to focus on DAVIDsTEA’s new Winter Collection. I was selected to present my project to the Associate Dean of the School of Media, Arts and Design.
Client: Assignment
Category: Sales Promotion, Strategic Planning
Skills: Planning, market research, graphic design, strategic planning, communications
Lindt Couture
Lindt Couture
The Grip Ltd. Orange Juicer Competition is an annual competition for students within their final year of advertising, marketing or creative programs. The clients and creative briefs are real. Our team was one of the 6 finalists. The ask was to drive Women, 25-40 to Lindt Chocolate Shops and encourage them to indulge in the complete Lindt Chocolate Experience and increase brand awareness. Lindt Chocolate Shops provide an indulgent experience through premium quality products, similar to that of fashion designers. Our target was no stranger to indulging in the finer things in life and enjoy shopping for the latest trends; be it shoes, clothing, or designer purses - but why does it have to stop there? It doesn’t. We invited women to come and experience Lindt Chocolate Shops as an extension to their already indulgent journey, while communicating to them in their most fluent language: Fashion. We developed a fully integrated marketing and advertising campaign with tactics that included: social media, interactive print ads using Shazam photo-reading technology, video content, user generated content, digital ads, in-store materials and web ads. For this project I was the acting Art Director and Project Lead.
Client: Grip Ltd. Advertising Competition
Category: Advertising and Marketing Campaigns
Skills: Art Direction, Strategic Planning, Project Managment
With/Out Pretend
With/Out Pretend
With/Out Pretend is an independent Toronto based publishing company founded by Erin Klassen. With/Out Pretend quickly grew in the last year and was in need of an overall brand refresh. Erin Klassen, Tanya Santos and I worked together to re-developed the overall brand strategy at which point I was then solely responsible for developing the individual pieces. With/Out Pretend's newest book ``You Care Too Much`` comes out this November. I was responsible for assisting with the layout and design of the book.
Client: With/Out Pretend
Website: www.withoutpretend.com
Category: Branding, Print, Promotional Materials
Skills: Typography, branding, new media, print and Adobe Illustrator
Durham Festival
Durham Festival
Durham Festival is a 3-day event presented by Durham Tourism that celebrates creativity and culture within Durham Region. For this project, I assisted the region in their digital marketing efforts leading up to the event as well as organic messaging. Responsibilities included: writing promotional blogs for the festival, assisting with the social media and content strategy, photography and publishing content to Instagram, Twitter and Facebook throughout the duration of the events.
Client: Regional Municipality of Durham, Tourism
Website: http://durhamfestival.ca
Category: Marketing and Communications
Skills: Strategic planning, photography, writing, content management, art direction, social media management
CAMH
CAMH
This particular campaign was done as a student project. We were asked to design a integrated advertising campaign for an assigned non-for profit organization and topic. Our assigned organization was the Centre for Addiction and Mental Health (CAMH) and elderly depression. Deliverables included: overall campaign strategy, developing a creative brief, promotional posters, info-kit, giveaway/promotional items, guerilla campaign. You can view the full assignment at: http://kaitsouch.com/port/camh.pdf
Client: Assignment
Website: http://kaitsouch.com/port/camh.pdf
Category: Campaign
Skills: Strategic planning, art direction, graphic design, copywriting
Etsy
Etsy
During my 6 month contract position within Etsy's PR and Marketing department I had the opportunity to work on a wide variety of online and offline campaigns for the Canadian market and assist brand design. Campaigns and partnerships I worked on include: Etsy Awards, Field Trip, Etsy Made in Canada, House & Home, Etsy x the Brickworks and many more.
Client: Etsy
Website: www.etsy.com/ca
Category: Campaigns, Marketing, PR, Design
Skills: Graphic design, strategic planning, project managment, influencer marketing, social media
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